About ZONED
ZONED is a marketing firm filled with chronically online strategists and niche experts helping brands understand how to appeal to their target consumers. Our goal is to beat attention to the punch by studying consumer behavior and identifying hot pockets of culture that create early adaptor advantages for our clients. With everything we do, we live by six core principles:
- Recognize and respect target niches
- Leverage insights over inferences
- Feel current and push trends forward
- Build positive community
- Deliver world-class experiences across IRl & Digital environments
- Value diversity and inclusivity
Our ZONED team members come from a mixed background of marketing, gaming, music and sports that allows us to cover all corners of internet culture. Using our combined experience, we work to create unique cultural crossover opportunities that will leave a footprint on the digital landscape.
What you'll be doing:
- Lead accounts strategically, thinking holistically about brand goals and developing plans to execute towards those goals on timeline
- Analyze brand, cultural, and industry insights via research to inform creative thoughtstarters
- Deliver work at a high level and identify new opportunities for clients to take advantage of
- Build a strong understanding of GameSquare services and be a champion for collaboration across the company inc. ideation, proposal development, budgeting and production
- Work alongside in-house or external design resources to support in bringing strategic & creative vision to life for proposals and live programs
- Collaborate with Client Services team to prioritize deliverables, owning your bandwidth and personal organization
- Think ahead, identify potential roadblocks and anticipate pivots needed in shared work streams with Client Services
- Own key strategy deliverables, not limited to product launch plans, campaign refreshes, influencer recommendations, social briefs, etc. Reporting into the Strategy Director.
- Communicate compelling ideas and strategy clearly to key stakeholders via visual, written, verbal presentations. Ex: Decks, Briefs, Zoom Presentations
- Collaborate with external and internal stakeholders to define annual plans, campaign visions, define product launch messaging etc.
- Partnering with creative vendors to support creative concepting and execution stages
- Studying cultural niches and talent relevant to client work and internet culture.
- Communicate with Strategy Director daily, sharing insights vis onto workload, insights, and deliverables
What you'll need:
- Proficiency in graphic design and video editing (Photoshop, Premier, After Effects, Canva etc)
- Strong research skills, being able to dive in and get a grasp of new topics
- Detail-oriented precision; Big Picture + Critical Thinker
- Ability to build Strong relationships with different experts
- Accountability for the work your team puts out, a no excuses attitude
- Familiarity with 360° marketing campaigns including media plans and social media strategy
- Creative flair and a passion for storytelling, with a keen eye for visual design and attention to detail, specifically when it comes to building decks.
- Ability to thrive in a fast-paced, collaborative environment, manage multiple projects simultaneously while meeting deadlines, and flexing quickly to pivots needed